How do I start a Career in Public Relations?

I think Public Relations is a great Career option. For me understanding Why I want to choose a Career in Public Relations is phenomenally more important than figuring out How to get into Public Relations. My research about a Career in Public Relations became a lot more meaningful when I found: https://www.lifepage.in/career/20190222-0004/Arts/Mass Communication/Career-in-Public-Relations/english

Asmita Kaushik's take!

Asmita Kaushik has 4 years of professional experience in Public Relations. Asmita Kaushik has worked in Public Relations as Head - Business Operations in Conceptree. In Asmita Kaushik's own words, this is how Asmita Kaushik got into Public Relations: "After graduating in Journalism & Mass Communication, I went on to do masters in Journalism & Mass Communication. I have a certification in English from British Council of India. I worked at Weber Shandwick for some time before deciding to move back to Dehradun. I joined Conceptree in 2015 and have been working there since then. I am Head of Business Operations at Conceptree." Asmita Kaushik has a profile in Resume 2.0 format on: https://www.lifepage.in/page/asmitakaushik

Career Video on Public Relations

In a video, Asmita Kaushik has talked about various aspects of a Career in Public Relations. Asmita Kaushik started by explaining Public Relations as: "Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment." It was a very interesting video and I enjoyed watching it.


I found the video unique because it talked about Education in terms of things which can be learnt from books, to excel at a Career in Public Relations and not as a list of Qualifications, which one needs to get into Public Relations. Asmita Kaushik touches upon these in the Education section of the Video:
  • Photography
  • Marketing & Advertising
  • News Writing
  • Journalism
  • Public Relations
Sills and success goes hand in hand. One needs to get a hold of essential skills.
Asmita Kaushik then explains why these Skills are essential for a Career in Public Relations:
  • Budgeting
  • Right Positioning of News
  • Right Analysis of Client's Needs
  • Writing Skills
  • Communication Skills
  • Confidence
This Career has an interesting list of Positives.
Asmita Kaushik believes that the following are some of the Positives of a Career in Public Relations:
  • Monetary Potential
  • Networking & Exploring
  • Constant Learning
There are a few Challenges in this Career which one needs to be cognizant of.
And, Asmita Kaushik believes that one needs to prepare for following Challenges of a Career in Public Relations:
  • Unethical Practices
  • Meeting Client Expectations
  • 24*7 Availability

In the final section of the video Asmita Kaushik talks about How a day goes in a Career in Public Relations. This video is by far the best video on a Career in Public Relations, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20190222-0004

Career Counseling 2.0

This video on a Career in Public Relations opened my eyes to a completely new perspective and got me interested in LifePage. LifePage has the most comprehensive Career List. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 LifePage has created the largest knowledge repository of Careers in the whole world. I salute the efforts of Team LifePage. I also encourage you to learn more about LifePage on: https://www.lifepage.in

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

Information about other Career Options

Internet has so many incredible articles about so many Career options, have a look at these:


Interesting Career Articles

Resume 2.0 – based on functional areas not designationsResume 2.0 – based on functional areas not designations
Invest in your Career decisionInvest in your Career decision
How and Why of choosing a CareerHow and Why of choosing a Career
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Education System in IndiaEducation System in India





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